A European low-cost airline keeps insulting Americans

Ryanair has apparently decided its social media intern's full time job is picking fights with the country that keeps its planes full of tourists every summer. "It's football, not soccer" is such a small thing to post, which is exactly why it's telling. You don't take a random jab like that unless annoying Americans has become part of the brand.

And look, call it what you want. The word "soccer" is British in origin anyway, invented at Oxford before anyone in Dublin or London decided it was beneath them. So the smugness is not even historically earned, it's just posturing for engagement.

We get that budget airlines live and die by viral moments, good or bad. But there's something a little pathetic about a company that depends on American travel demand treating its customers like the punchline. Charge us for the overhead bin, fine, that's the business model. Mock the country buying the tickets and don't be shocked when people remember it next time they're comparing fares.