DEI Is Dead—Corporate America Just Hasn't Admitted It Yet

In the past month alone, we've seen Meta gut its diversity programs. McDonald's scaled back its inclusion initiatives. Major retailers are quietly removing pride displays and walking back commitments made during the 2020 madness.

What happened? Reality happened.

Companies discovered that hiring based on skin color instead of competence produces—surprise—incompetent employees. They learned that mandatory struggle sessions about white privilege don't improve productivity. They found out that customers don't actually want to be lectured about social justice when they're buying hamburgers.

The DEI industrial complex sold corporate America a bill of goods. Billions were spent on consultants, trainers, and Chief Diversity Officers whose only skill was making everyone uncomfortable. And what did companies get in return? Worse performance, internal division, and customers fleeing to competitors who just focused on making good products.

Now the retreat is on, though few will admit it publicly. The DEI departments are being "restructured." The training sessions are being "reimagined." The quotas are being "reevaluated." Translation: they're being eliminated, one quiet memo at a time.

The left will scream about this. They'll call it racist, backwards, dangerous. But the market has spoken. Competence beats ideology. Merit beats quotas. And companies that remember why they exist—to serve customers, not activists—will thrive while their woke competitors fade away.

DEI is dead. The only question is how long until everyone admits it.