Mike Repole Says 'I Spend More Time Talking People Out Of Being An Entrepreneur,' Warns Of Daily Bankruptcy Risks In First 5 'Survival Years'
This story raises questions about governance, accountability, and American values.

Beverage mogul Mike Repole, who sold Glaceau and BodyArmor to Coca-Cola Co. (NYSE:KO) for nearly $10 billion, warns that entrepreneurship is far riskier than most success stories portray.Repole Cautions Against Startup RiskRepole, 56, in an interview with the School of Hard Knocks, a social-media channel featuring successful entrepreneurs, said he often discourages people from starting their own businesses, reported Fortune."I spend more time talking people out of being an entrepreneur," he said.He added, "The first five years for an entrepreneur, I call the survival years.
Every single day, you could go bankrupt."Billionaire's Career Highlights Show Both Success And HardshipRepole co-founded Glaceau in 1999, which produced Smartwater and Vitaminwater, and sold it to Coca-Cola in 2007 for ...
Read the original story:
BenzingaHow We See It
New Republican Times Editorial Board
Mike Repole's candid remarks about the challenges of entrepreneurship offer a thoughtful perspective that often gets lost in the glamorized narratives of success. While mainstream media tends to celebrate entrepreneurial triumphs, Repole emphasizes the harsh realities that many face, particularly during those critical early years. This recognition of risk isn't simply downplaying ambition; it intimately understands the stakes involved.
In an era where startup culture is almost idealized, the emphasis on constant innovation and disruption can overshadow the importance of preparation and risk management. Repole rightly points out that the first five years can be perilous, and this sobering truth invites larger conversations about how society supports aspiring entrepreneurs. Ignoring these realities can lead to a naïve view that entrepreneurship is a guaranteed pathway to wealth, which undermines the very public trust necessary for a thriving economy.
The principles of fairness and institutional stability dictate that we provide not just encouragement but also realistic expectations to those considering entrepreneurship. Balancing optimism with caution fosters a healthier entrepreneurial ecosystem, one where failures are seen as part of the journey rather than as a stigma. Understanding the gravity of these early years is essential for nurturing resilience among future business leaders.
Commentary written with AI assistance by the New Republican Times Editorial Board.

