The Woke Corporate Collapse Is Just Beginning

This story raises questions about governance, accountability, and American values.

EDITORIAL·By New Republican Times Editorial Board··
2 min read

Get woke, go broke. It's not just a slogan anymore—it's a business reality that corporate America is learning the hard way.

Disney can't stop producing box office bombs filled with ham-fisted political messaging. Target lost billions after pushing gender ideology on families. Bud Light became a national punchline.

The pattern is undeniable: when corporations prioritize leftist activism over their customers, they pay the price.

For years, we were told this was the future. ESG scores, DEI departments, pride flags in every logo—resistance was futile, they said. Consumers would just accept it. But funny thing about Americans: we don't like being lectured by beer companies about gender theory.

What's happening now is a market correction. Not by government mandate, but by millions of individual choices. Parents choosing not to take their kids to Disney. Shoppers walking past Target. Guys grabbing literally any beer but the one with the activist marketing campaign.

The free market is speaking, and it's saying: just sell us products. We don't need our razor companies lecturing us about toxic masculinity. We don't need ice cream brands tweeting about defunding the police. We just want products that work at fair prices.

Corporate America has a choice: listen to Twitter activists or listen to actual customers. The smart money is finally figuring out which group actually buys their products. The woke era isn't ending with a bang—it's ending with quarterly earnings reports.